Fractional business development leadership
A senior business development leader embedded in your team for part of each week. Pipeline, strategic pursuits and the commercial discipline around them, without the cost of a full time executive.
Senior commercial leadership, for the days you need it.
The Fractional Office provides experienced business development and sales leaders on a fractional basis, across the UK and the UAE. We lead the work ourselves, or place the right leader in your team.
Placed, not listed.
Most platforms hand you a list of names and leave the rest to you. We take responsibility for the outcome.
Either we lead the work directly, or we place a fractional leader from our own network, someone we know and whose work we trust. We stay involved from the first conversation to the final review, so you are never left managing a stranger.
We also hold a firm view that business development is not the same as selling. Transactional selling closes the deal in front of you. Genuine business development builds the relationships, reputation and pipeline that keep deals arriving. Our work is built around the second.
What we do
Five ways to bring senior commercial capability into your business, for as long as the work requires and no longer.
Interim and gap cover
When a commercial leader leaves, or a new role is still being filled, we step in quickly and keep revenue moving until the permanent hire arrives.
Outsourced business development and SDR
Outbound prospecting and appointment setting run as a managed service, with the reporting and accountability you would expect from your own team.
Outsourced sales enablement
Playbooks, onboarding, recognised sales methodologies and coaching that help your sellers win more of the right business.
Go to market consultancy
Clear answers on who to sell to, what to say and how to reach them, turned into a plan your team can run.
How an engagement works
A conversation
We talk through where you are, what is holding revenue back and what good would look like in six months.
The right leader
We propose who should do the work, whether that is us or a leader from our network, and agree the days, the scope and the measures.
Work that is reviewed
The engagement begins and we review it with you regularly, adjusting the time and focus as your needs change.
A network of fractional leaders
Our community brings together experienced fractional leaders across every commercial and operational discipline. Members share opportunities, introductions and practical advice, and it is often where our placements begin.
If you work fractionally, or are planning to, join us on WhatsApp and introduce yourself.
- Sales
- Business development
- Marketing
- Finance
- People
- Operations
The link opens WhatsApp and takes you straight to the group.
From the Frontline
LinkedIn coaching for senior marketers and sales leaders
From the Frontline is our coaching practice, built on the Triangulated Approach. LinkedIn opens the door, and a call or an email converts it. The method turns LinkedIn from a place you post into a steady source of real conversations with buyers.
- Session one, the methodThe Triangulated Approach, how it works and why it converts.
- Session two, the weekly systemTurning the method into a weekly routine, with the tools to support it.
- Ongoing coachingOne to one coaching on your live pipeline, for as long as it is useful.
Early careers
We coach business students through their universities, and junior sales professionals who want to build a career in business development. Sessions are one to one or in small groups, led by experienced senior operators, with limited places and no contract.
Commercial Insight Series
Research based writing on how senior commercial capability is bought, built and kept, with the evidence set out and the sources shown.
The market
The Category Shift
How fractional leadership stopped being a workaround and became a way of buying senior time.
Read the article, 6 minutes Commercial leadershipThe Churn Premium
Why commercial leaders keep failing eighteen months in, and why the fix is not a better search.
Read the article, 6 minutes Early careersThe Missing Module
Roughly half of business graduates begin their careers in a sales role. Almost none of them were taught how.
Read the article, 6 minutesAbout The Fractional Office
Many growing businesses need senior commercial leadership long before they can justify, or find, a full time hire.
The Fractional Office exists to close that gap. We provide experienced business development and sales leaders for as much time as the work requires, and no more. Our background spans operations, business development, strategic pursuits and sales leadership, and we bring the same standard to every engagement, whether we lead it ourselves or place a leader from our network.
- Who we work with
- Founders, chief executives and private equity backed businesses
- Where we work
- The United Kingdom and the United Arab Emirates
- How we work
- Fractional, interim and managed service engagements
- Our network
- Fractional leaders across every commercial discipline
Start a conversation
Tell us what you are trying to achieve and where the gap is. We will come back to you personally, usually within one working day.
- danielstonard@outlook.com
- Telephone and WhatsApp
- +971 54 166 3658
- Offices
- Dubai, working across the UK and UAE